Assessment of Brand Competences in a Family Business: A Methodological Proposal

Eduard Babkin, Pavel Malyzhenkov. Assessment of Brand Competences in a Family Business: A Methodological Proposal. In Robert Pergl, Martin Molhanec, Eduard Babkin, Samuel Fosso Wamba, editors, Enterprise and Organizational Modeling and Simulation - 12th International Workshop, EOMAS 2016, Held at CAiSE 2016, Ljubljana, Slovenia, June 13, 2016, Selected Papers. Volume 272 of Lecture Notes in Business Information Processing, pages 129-138, 2016. [doi]

Abstract

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