Bayesian neural network learning for repeat purchase modelling in direct marketing

Bart Baesens, Stijn Viaene, Dirk Van den Poel, Jan Vanthienen, Guido Dedene. Bayesian neural network learning for repeat purchase modelling in direct marketing. European Journal of Operational Research, 138(1):191-211, 2002. [doi]

Authors

Bart Baesens

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Stijn Viaene

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Dirk Van den Poel

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Jan Vanthienen

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Guido Dedene

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