Luciano Gamberini, Giovanni Petrucci, Andrea Spoto, Anna Spagnolli. Embedded Persuasive Strategies to Obtain Visitors Data: Comparing Reward and Reciprocity in an Amateur, Knowledge-Based Website. In Yvonne de Kort, Wijnand IJsselsteijn, Cees J. H. Midden, Berry Eggen, B. J. Fogg, editors, Persuasive Technology, Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007, Revised Selected Papers. Volume 4744 of Lecture Notes in Computer Science, pages 187-198, Springer, 2007. [doi]
Abstract is missing.