Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective

Chien-Lung Hsu, Chia-Chang Liu, Yuan-Duen Lee. Effect of Commitment and Trust towards Micro-blogs on Consumer Behavioral Intention: A Relationship Marketing Perspective. IJEBM, 8(4):292-303, 2010. [doi]

Abstract

Abstract is missing.