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Collectivist and Individualist Influences on Website Design in South Korea and the U.S.: A Cross-Cultural Content Analysis

Heeman Kim, James R. Coyle, Stephen J. Gould. Collectivist and Individualist Influences on Website Design in South Korea and the U.S.: A Cross-Cultural Content Analysis. J. Computer-Mediated Communication, 14(3):581-601, 2009. [doi]

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