Social Media in the Product Development Process of the Automotive Industry: A New Approach

Andreas Klein, Götz Spiegel. Social Media in the Product Development Process of the Automotive Industry: A New Approach. In Masaaki Kurosu, editor, Human-Computer Interaction. Users and Contexts of Use - 15th International Conference, HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part III. Volume 8006 of Lecture Notes in Computer Science, pages 396-401, Springer, 2013. [doi]

Abstract

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