Consumer s decision to shop online: The moderating role of positive informational social influence

Matthew K. O. Lee, Na Shi, Christy M. K. Cheung, Kai H. Lim, Choon-Ling Sia. Consumer s decision to shop online: The moderating role of positive informational social influence. Information & Management, 48(6):185-191, 2011. [doi]

Abstract

Abstract is missing.