Leveraging Wikipedia concept and category information to enhance contextual advertising

Zongda Wu, Guandong Xu, Rong Pan, Yanchun Zhang, Zhiwen Hu, Jianfeng Lu. Leveraging Wikipedia concept and category information to enhance contextual advertising. In Craig Macdonald, Iadh Ounis, Ian Ruthven, editors, Proceedings of the 20th ACM Conference on Information and Knowledge Management, CIKM 2011, Glasgow, United Kingdom, October 24-28, 2011. pages 2105-2108, ACM, 2011. [doi]

Abstract

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