The color of gender stereotyping: The congruity effect of topic, color, and gender on health messages' persuasiveness in cyberspace

Fan Yang, Cong Li. The color of gender stereotyping: The congruity effect of topic, color, and gender on health messages' persuasiveness in cyberspace. Computers in Human Behavior, 64:299-307, 2016. [doi]

Abstract

Abstract is missing.