Berend Wierenga - researchr alias

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Viewing Publication 1 - 13 from 13

2014

Supporting Creative Problem Solving with a Case-Based Reasoning SystemNiek Althuizen, Berend Wierenga. jmis, 31(1):309-340, 2014. [doi]

2012

Help that is not recognized: Harmful neglect of decision support systemsNiek Althuizen, Astrid Reichel, Berend Wierenga. dss, 54(1):719-728, 2012. [doi]

2010

A Viral Branching Model for Predicting the Spread of Electronic Word of MouthRalf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga. mktsci, 29(2):348-365, 2010. [doi]

Marketing and Artificial Intelligence: Great Opportunities, Reluctant PartnersBerend Wierenga. In Jorge Casillas, Francisco J. Martínez-López, editors, Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications. Volume 258 of Studies in Fuzziness and Soft Computing, pages 1-8, Springer, 2010. [doi]

2009

Virtual communities: A marketing perspectiveKristine de Valck, Gerrit H. van Bruggen, Berend Wierenga. dss, 47(3):185-203, 2009. [doi]

Evolutionary approach to the development of decision support systems in the movie industryJehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga. dss, 47(1):1-12, 2009. [doi]

2001

Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie ExhibitorsJehoshua Eliashberg, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga. interfaces, 31(3-Supplement), 2001. [doi]

Developing a Customized Decision-Support System for Brand ManagersBerend Wierenga, Gerrit H. van Bruggen. interfaces, 31(3-Supplement), 2001. [doi]

1998

Building and Using Object-Oriented Frameworks for Semi-Structured Domains: The Sales Promotion Domain as ExampleArco Dalebout, Jos van Hillegersberg, Berend Wierenga. hicss 1998: 153-160 [doi]

The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of IdeasBerend Wierenga, Gerrit H. van Bruggen. misq, 22(1):81-87, 1998. [doi]

1997

Case-Based Reasoning Systems: From Automation to Decision-Aiding and SimulationSoumitra Dutta, Berend Wierenga, Arco Dalebout. tkde, 9(6):911-922, 1997. [doi]

Designing Management support Systems Using an Integrative PerspectiveSoumitra Dutta, Berend Wierenga, Arco Dalebout. CACM, 40(6):70-79, 1997.

1994

Hierarchical scaling of marketing decision support systemsBerend Wierenga, Peter A. M. Oude Ophuis, Eelko K. R. Huizingh, Peter A. F. M. van Campen. dss, 12(3):219-232, 1994. [doi]

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