Jordan Louviere - researchr alias

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Viewing Publication 1 - 7 from 7

2018

First Impressions Matter: An Experimental Investigation of Online Financial AdviceJulie R. Agnew, Hazel Bateman, Christine Eckert, Fedor Iskhakov, Jordan Louviere, Susan Thorp. mansci, 64(1):288-307, 2018. [doi]

2013

Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye trackingRami N. Khushaba, Chelsea Wise, Sarath Kodagoda, Jordan Louviere, Barbara E. Kahn, Claudia Townsend. eswa, 40(9):3803-3812, 2013. [doi]

2012

Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferencesRami N. Khushaba, Luke Greenacre, Sarath Kodagoda, Jordan Louviere, Sandra Burke, Gamini Dissanayake. eswa, 39(16):12378-12388, 2012. [doi]

A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferencesRami N. Khushaba, Sarath Kodagoda, Gamini Dissanayake, Luke Greenacre, Sandra Burke, Jordan Louviere. ijcnn 2012: 1-8 [doi]

2010

The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient HeterogeneityDenzil G. Fiebig, Michael P. Keane, Jordan Louviere, Nada Wasi. mktsci, 29(3):393-421, 2010. [doi]

Commentary - Discussion of Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test Jordan Louviere, Joffre Swait. mktsci, 29(1):18-22, 2010. [doi]

2001

Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management DecisionsRohit Verma, Gary M. Thompson, William L. Moore, Jordan Louviere. dsj, 32(1):165-194, 2001. [doi]

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