Thamaraiselvan Natarajan - researchr alias

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Viewing Publication 1 - 7 from 7

2022

Suspicious tweet identification using machine learning approaches for improving social media marketing analysisSenthil Arasu Balasubramanian, B. Jonath Backia Seelan, Thamaraiselvan Natarajan. ijbidm, 21(3):290-299, 2022. [doi]

2019

Business health characterisation of listed Indian companies using data mining techniquesSenthil Arasu Balasubramanian, G. S. Radhakrishna, P. Sridevi, Thamaraiselvan Natarajan. ijbis, 32(3):324-363, 2019. [doi]

2016

A Modified Approach For Information Systems Success In The Context Of Internet Banking Using Structural Equation Modelling with R: An Empirical Study From IndiaVeeraraghavan Jagannathan, Senthilarasu Balasubramanian, Thamaraiselvan Natarajan. ijebr, 12(3):26-43, 2016. [doi]

2015

Examining beliefs, values and attitudes towards social media advertisements: results from IndiaThamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam. ijbis, 20(4):427-454, 2015. [doi]

2013

The State Of Internet Marketing Research (2005-2012): A Systematic Review Using Classification and Relationship AnalysisThamaraiselvan Natarajan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, Jeevananthan Manickavasagam. ijom, 3(4):43-67, 2013. [doi]

2011

Snapshot of Personnel Productivity Assessment in Indian IT IndustryThamaraiselvan Natarajan, Saraswathy R. Aravinda Rajah, Sivagnanasundaram Manikavasagam. ijitpm, 2(1):48-61, 2011. [doi]

Facades of Attractive Employer in Indian IT Industry: Existing Employee PerspectiveSaraswathy R. Aravinda Rajah, Thamaraiselvan Natarajan, B. Senthilarasu, Sivagnanasundaram Manikavasagam. ijhcitp, 2(1):80-98, 2011. [doi]

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