| 427 | -- | 452 | Jiangtao Qiu, Zhangxi Lin, Yinghong Li. Predicting customer purchase behavior in the e-commerce context |
| 453 | -- | 482 | Fabio Calefato, Filippo Lanubile, Nicole Novielli. The role of social media in affective trust building in customer-supplier relationships |
| 483 | -- | 507 | Lien-Ti Bei, Ming-Yi Chen. The effects of hedonic and utilitarian bidding values on e-auction behavior |
| 509 | -- | 541 | Wen-Chin Tsao, Ming-Tsang Hsieh. eWOM persuasiveness: do eWOM platforms and product type matter? |
| 543 | -- | 569 | Li-Chen Cheng, Min-Juan Jhang. A novel approach to exploring maximum consensus graphs from users' preference data in a new age environment |
| 571 | -- | 583 | Ye Tian, Zuoliang Ye, Yufei Yan, Miao Sun. A practical model to predict the repeat purchasing pattern of consumers in the C2C e-commerce |
| 585 | -- | 615 | Honglei Li, Nnanyelugo Aham-Anyanwu, Cemal Tevrizci, Xin Luo. The interplay between value and service quality experience: e-loyalty development process through the eTailQ scale and value perception |