| 203 | -- | 225 | Soojung Kim, Joonghwa Lee, Yoori Hwang, Se Hoon Jeong. Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge |
| 226 | -- | 243 | Kang-Woo Lee, Hyunseung Choo. Predicting user attitudes toward smartphone ads using support vector machine |
| 244 | -- | 255 | Hongcheng Gan, Yafei Zhao, June Wei. Impact of smartphone-delivered real-time multi-modal information |
| 256 | -- | 272 | Kyung-Ho Hwang, Sylvia Chan-Olmsted, Sang-Hyun Nam, Byeng-Hee Chang. Factors affecting mobile application usage: exploring the roles of gender, age, and application types from behaviour log data |
| 273 | -- | 290 | Pinjia Zou, Yanyan Xu, Zheng Fang, Wei Li. The effectiveness of location-based advertising: when, where, and to whom |
| 291 | -- | 308 | Li Ying Jin, Jongpil Park. Effects of platformization strategy on continuance intention of mobile messaging apps |