| 1 | -- | 15 | Chao Lu, Jia-lu Chang. The Innovation of Online Music Business Model From the Perspective of Industrial Value Chain Theory |
| 16 | -- | 28 | Yudi Zhang. The Impacts of New Media on Marketing Effectiveness: A Comparative Study of China and South Korea Tourism Souvenirs Website |
| 29 | -- | 41 | Yuping Jin. Applying Fuzzy Clustering to Examine Marketing Strategy of Tourism Brand in Mobile Internet Era |
| 42 | -- | 54 | Yunhua Xiao. Tourism Marketing Platform on Mobile Internet: A Case Study of WeChat |
| 55 | -- | 68 | Jingkun Zhao, Honglu Liu, Wanxin Xue. PEST Embedded SWOT Analysis on China's E-Commerce Industry Development Strategy |
| 69 | -- | 78 | Xiaoping Li, Lijuan Xie, Lan Xu. Influence Factors of Online Shopping Food Quality Performance Considering the Relationship Quality |
| 79 | -- | 87 | Yilei Pei, Wanxin Xue, Yong Yang, Dandan Li, Yi Li. The Impacts of User Experience on User Loyalty Based on O2O Innovation Platform |
| 88 | -- | 101 | Qihua Liu, Fuguo Zhang. Study on the Influencing Factors of Mobile Users' Impulse Purchase Behavior in a Large Online Promotion Activity |