Journal: Marketing Science

Volume 29, Issue 1

1 -- 17Linda Court Salisbury, Fred M. Feinberg. Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
18 -- 22Jordan Louviere, Joffre Swait. Commentary - Discussion of Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test
23 -- 31J. Wesley Hutchinson, Gal Zauberman, Robert Meyer. Commentary - On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice
32 -- 39Linda Court Salisbury, Fred M. Feinberg. Rejoinder - Temporal Stochastic Inflation in Choice-Based Research
40 -- 56Greg M. Allenby, Mark J. Garratt, Peter E. Rossi. A Model for Trade-Up and Change in Considered Brands
57 -- 74Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas. A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
75 -- 84Erica Mina Okada. Uncertainty, Risk Aversion, and WTA vs. WTP
85 -- 93Peter S. Fader, Bruce G. S. Hardie. Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity
94 -- 107Anthony Dukes, Yunchuan Liu. In-Store Media and Distribution Channel Coordination
108 -- 121Laura J. Kornish, Qiuping Li. Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives
122 -- 138Dmitri Kuksov, Yuanfang Lin. Information Provision in a Vertically Differentiated Competitive Marketplace
139 -- 157Anocha Aribarg, Neeraj Arora, Moon Young Kang. Predicting Joint Choice Using Individual Data
158 -- 174Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam. Call for Prices : Strategic Implications of Raising Consumers Costs
175 -- 190Manoj Thomas, Daniel H. Simon, Vrinda Kadiyali. The Price Precision Effect: Evidence from Laboratory and Market Data