Journal: Marketing Science

Volume 29, Issue 2

199 -- 215Zsolt Katona, Miklos Sarvary. The Race for Sponsored Links: Bidding Patterns for Search Advertising
216 -- 249Jean-Pierre Dubé, Günter J. Hitsch, Pradeep K. Chintagunta. Tipping and Concentration in Markets with Indirect Network Effects
250 -- 267Vincent Nijs, Kanishka Misra, Eric T. Anderson, Karsten Hansen, Lakshman Krishnamurthi. Channel Pass-Through of Trade Promotions
268 -- 290Meghan R. Busse, Duncan Simester, Florian Zettelmeyer. The Best Price You ll Ever Get : The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry
291 -- 314S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwal. Investigating Consumer Purchase Behavior in Related Technology Product Categories
315 -- 335Juanjuan Zhang. The Sound of Silence: Observational Learning in the U.S. Kidney Market
336 -- 347Peter J. Danaher, Janghyuk Lee, Laoucine Kerbache. Optimal Internet Media Selection
348 -- 365Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga. A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth
366 -- 386Wesley R. Hartmann, Harikesh S. Nair. Retail Competition and the Dynamics of Demand for Tied Goods