Journal: Marketing Science

Volume 31, Issue 4

549 -- 566Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie. Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
567 -- 586Sungho Park, Sachin Gupta. Handling Endogenous Regressors by Joint Estimation Using Copulas
587 -- 602Tingting He, Dmitri Kuksov, Chakravarthi Narasimhan. Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
603 -- 620Michael R. Galbreth, Bikram Ghosh, Mikhael Shor. Social Sharing of Information Goods: Implications for Pricing and Profits
621 -- 636Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin. Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
637 -- 648Marshall Freimer, Dan Horsky. Periodic Advertising Pulsing in a Competitive Market
649 -- 667Joan Calzada, Tommaso M. Valletti. Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
668 -- 688Karthik Sridhar, Ram Bezawada, Minakshi Trivedi. Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
689 -- 712Yaniv Dover, Jacob Goldenberg, Daniel Shapira. Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data