Journal: Marketing Science

Volume 32, Issue 5

679 -- 698Doug J. Chung. The Dynamic Advertising Effect of Collegiate Athletics
699 -- 715Robert P. Rooderkerk, Harald J. van Heerde, Tammo H. A. Bijmolt. Optimizing Retail Assortments
716 -- 732Ofer Mintz, Imran S. Currim, Ivan Jeliazkov. Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
733 -- 752Wilfred Amaldoss, Chuan He. Pricing Prototypical Products
753 -- 767Michael Braun, Wendy W. Moe. Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
768 -- 785Robert Ridlon, Jiwoong Shin. Favoring the Winner or Loser in Repeated Contests
786 -- 804Raghunath Singh Rao, Richard Schaefer. Conspicuous Consumption and Dynamic Pricing
805 -- 820Niladri B. Syam, Amit Pazgal. Co-Creation with Production Externalities
821 -- 823Yongquan Lan, Yanzhi Li, Zhongsheng Hua. Commentary - On "Equilibrium Returns Policies in the Presence of Supplier Competition"