Journal: Marketing Science

Volume 34, Issue 1

1 -- 19Song Lin, Juanjuan Zhang, John R. Hauser. Learning from Experience, Simply
20 -- 38Mitsukuni Nishida. Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa
39 -- 58Pranav Jindal. Risk Preferences and Demand Drivers of Extended Warranties
59 -- 77Vibhanshu Abhishek, Kartik Hosanagar, Peter S. Fader. Aggregation Bias in Sponsored Search Data: The Curse and the Cure
78 -- 97Scott K. Shriver. Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
98 -- 115Gaia Rubera. Design Innovativeness and Product Sales' Evolution
116 -- 133Arun Gopalakrishnan, Raghuram Iyengar, Robert J. Meyer. Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
134 -- 143Michel Wedel, Rik Pieters. The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
144 -- 159Qiang Liu, Thomas J. Steenburgh, Sachin Gupta. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
160 -- 175Alberto Sa Vinhas, Jan B. Heide. Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective