External Links

    Journal: Marketing Science

    Volume 36, Issue 4

    471 -- 499Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy. Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
    500 -- 522Eric M. Schwartz, Eric T. Bradlow, Peter S. Fader. Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
    523 -- 541Donald Ngwe. Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
    542 -- 564Babur De los Santos, Sergei Koulayev. Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
    565 -- 589Stephan Seiler, Fabio Pinna. Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
    590 -- 609Mitsukuni Nishida. First-Mover Advantage Through Distribution: A Decomposition Approach
    610 -- 625Song Lin. Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
    626 -- 641Richard Friberg, Mark Sanctuary. The Effect of Retail Distribution on Sales of Alcoholic Beverages
    runs on