External Links

    Journal: Marketing Science

    Volume 37, Issue 3

    333 -- 355Yanwen Wang, Michael Lewis 0004, David A. Schweidel. A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
    356 -- 381Manuel Hermosilla, Fernanda Gutiérrez-Navratil, Juan Prieto-Rodriguez. Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings
    382 -- 402Michelle Y. Lu, Jiwoong Shin. A Model of Two-Sided Costly Communication for Building New Product Category Demand
    403 -- 424Yuetao Gao. On the Use of Overt Anti-Counterfeiting Technologies
    425 -- 444Yuchi Zhang, David Godes. Learning from Online Social Ties
    445 -- 468Onesun Steve Yoo, Rakesh Sarin. Consumer Choice and Market Outcomes Under Ambiguity in Product Quality
    469 -- 483Bing Jing. Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers
    484 -- 504Neil Thomas Bendle, Moeen Naseer Butt. The Misuse of Accounting-Based Approximations of Tobin's q in a World of Market-Based Assets
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