| 1033 | -- | 1038 | Leif D. Nelson, Duncan Simester, K. Sudhir. Introduction to the Special Issue on Marketing Science and Field Experiments |
| 1039 | -- | 1051 | Hal E. Hershfield, Stephen Shu, Shlomo Benartzi. Temporal Reframing and Participation in a Savings Program: A Field Experiment |
| 1052 | -- | 1070 | Indranil Goswami, Oleg Urminsky. No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising |
| 1071 | -- | 1091 | Kurt P. Munz, Minah H. Jung, Adam L. Alter. Name Similarity Encourages Generosity: A Field Experiment in Email Personalization |
| 1092 | -- | 1104 | Robert Mislavsky, Berkeley J. Dietvorst, Uri Simonsohn. Critical Condition: People Don't Dislike a Corporate Experiment More Than They Dislike Its Worst Condition |
| 1105 | -- | 1121 | Bhavya Mohan, Ryan W. Buell, Leslie K. John. Lifting the Veil: The Benefits of Cost Transparency |
| 1122 | -- | 1141 | Jia Li, Noah Lim, Hua Chen. Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment |
| 1142 | -- | 1165 | Shan Huang, Sinan Aral, Yu (Jeffrey) Hu, Erik Brynjolfsson. Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment |
| 1166 | -- | 1180 | Heike M. Wolters, Christian Schulze, Karen Gedenk. Referral Reward Size and New Customer Profitability |
| 1181 | -- | 1198 | Longxiu Tian, Fred M. Feinberg. Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment |