Journal: Marketing Science

Volume 40, Issue 2

193 -- 218Omid Rafieian, Hema Yoganarasimhan. Targeting and Privacy in Mobile Advertising
219 -- 240Zhenling Jiang, Tat Chan, Hai Che, Youwei Wang. Consumer Search and Purchase: An Empirical Investigation of Retargeting Based on Consumer Online Behaviors
241 -- 260Yanhao (Max) Wei, Anthony Dukes. Cryptocurrency Adoption with Speculative Price Bubbles
261 -- 282Madhu Viswanathan, Om Narasimhan, George John. Economic Impact of Category Captaincy: An Examination of Assortments and Prices
283 -- 304Sarah Moshary, Bradley T. Shapiro, Jihong Song. How and When to Use the Political Cycle to Identify Advertising Effects
305 -- 324Beth L. Fossen, Girish Mallapragada, Anwesha De. Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements
325 -- 343Siddhartha Sharma, Amit Mehra. Entry of Platforms into Complementary Hardware Access Product Markets
344 -- 365Savannah Wei Shi, Michael Trusov. The Path to Click: Are You on It?
366 -- 387Z. Eddie Ning. List Price and Discount in a Stochastic Selling Process