| 878 | -- | 899 | Peter Stüttgen, Peter Boatwright, Robert T. Monroe. A Satisficing Choice Model |
| 900 | -- | 912 | Bryan Bollinger, Kenneth Gillingham. Peer Effects in the Diffusion of Solar Photovoltaic Panels |
| 913 | -- | 933 | Ganesh Iyer, Dmitri Kuksov. Competition in Consumer Shopping Experience |
| 934 | -- | 951 | Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer. Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms |
| 952 | -- | 963 | Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael, Xiaohong Chen. An Empirical Study of Word-of-Mouth Generation and Consumption |
| 964 | -- | 979 | Ashish Sood, Gareth M. James, Gerard J. Tellis, Ji Zhu. Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder |
| 980 | -- | 994 | Kaifu Zhang, Zsolt Katona. Contextual Advertising |
| 995 | -- | 1007 | Liang Guo, Juanjuan Zhang. Consumer Deliberation and Product Line Design |
| 1008 | -- | 1013 | Jian Ni, Scott A. Neslin, Baohong Sun. Database Submission - The ISMS Durable Goods Data Sets |
| 1014 | -- | 1021 | Hemant K. Bhargava. Retailer-Driven Product Bundling in a Distribution Channel |