Journal: Marketing Science

Volume 31, Issue 6

878 -- 899Peter Stüttgen, Peter Boatwright, Robert T. Monroe. A Satisficing Choice Model
900 -- 912Bryan Bollinger, Kenneth Gillingham. Peer Effects in the Diffusion of Solar Photovoltaic Panels
913 -- 933Ganesh Iyer, Dmitri Kuksov. Competition in Consumer Shopping Experience
934 -- 951Christine Moorman, Simone Wies, Natalie Mizik, Fredrika J. Spencer. Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
952 -- 963Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael, Xiaohong Chen. An Empirical Study of Word-of-Mouth Generation and Consumption
964 -- 979Ashish Sood, Gareth M. James, Gerard J. Tellis, Ji Zhu. Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
980 -- 994Kaifu Zhang, Zsolt Katona. Contextual Advertising
995 -- 1007Liang Guo, Juanjuan Zhang. Consumer Deliberation and Product Line Design
1008 -- 1013Jian Ni, Scott A. Neslin, Baohong Sun. Database Submission - The ISMS Durable Goods Data Sets
1014 -- 1021Hemant K. Bhargava. Retailer-Driven Product Bundling in a Distribution Channel

Volume 31, Issue 5

717 -- 737Christine Moorman, Rosellina Ferraro, Joel Huber. Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act
756 -- 770Sridhar Moorthy. Can Brand Extension Signal Product Quality?
779 -- 800Amar Cheema, Dipankar Chakravarti, Atanu R. Sinha. Bidding Behavior in Descending and Ascending Auctions
801 -- 818Sanjiv Erat, Sreekumar R. Bhaskaran. Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
819 -- 837Lesley Chiou, Catherine Tucker. How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
838 -- 854Martijn G. de Jong, Donald R. Lehmann, Oded Netzer. State-Dependence Effects in Surveys
855 -- 869Sanjay Jain. Self-Control and Incentives: An Analysis of Multiperiod Quota Plans

Volume 31, Issue 4

549 -- 566Mathew B. Chylinski, John H. Roberts, Bruce G. S. Hardie. Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
567 -- 586Sungho Park, Sachin Gupta. Handling Endogenous Regressors by Joint Estimation Using Copulas
587 -- 602Tingting He, Dmitri Kuksov, Chakravarthi Narasimhan. Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits
603 -- 620Michael R. Galbreth, Bikram Ghosh, Mikhael Shor. Social Sharing of Information Goods: Implications for Pricing and Profits
621 -- 636Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin. Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
637 -- 648Marshall Freimer, Dan Horsky. Periodic Advertising Pulsing in a Competitive Market
649 -- 667Joan Calzada, Tommaso M. Valletti. Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions
668 -- 688Karthik Sridhar, Ram Bezawada, Minakshi Trivedi. Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
689 -- 712Yaniv Dover, Jacob Goldenberg, Daniel Shapira. Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data

Volume 31, Issue 3

369 -- 371Peter S. Fader, Russell S. Winer. Introduction to the Special Issue on the Emergence and Impact of User-Generated Content
372 -- 386Wendy W. Moe, David A. Schweidel. Online Product Opinions: Incidence, Evaluation, and Evolution
387 -- 405Sam Ransbotham, Gerald C. Kane, Nicholas H. Lurie. Network Characteristics and the Value of Collaborative User-Generated Content
406 -- 432Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
433 -- 447Kaifu Zhang, Theodoros Evgeniou, V. Padmanabhan, Emile Richard. Content Contributor Management and Network Effects in a UGC Environment
448 -- 473David Godes, José C. Silva. Sequential and Temporal Dynamics of Online Opinion
474 -- 492Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien. User-Generated Open Source Products: Founder's Social Capital and Time to Product Release
493 -- 520Anindya Ghose, Panagiotis G. Ipeirotis, Beibei Li. Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content
521 -- 543Oded Netzer, Ronen Feldman, Jacob Goldenberg, Moshe Fresko. Mine Your Own Business: Market-Structure Surveillance Through Text Mining

Volume 31, Issue 2

195 -- 197Preyas S. Desai. Marketing Science
198 -- 215Seshadri Tirunillai, Gerard J. Tellis. Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
216 -- 235Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan. The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs
236 -- 256Teck Hua Ho, Shan Li, So-Eun Park, Zuo-Jun Max Shen. Customer Influence Value and Purchase Acceleration in New Product Diffusion
257 -- 276David Godes. The Strategic Impact of References in Business Markets
277 -- 292Vincent Conitzer, Curtis R. Taylor, Liad Wagman. Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases
293 -- 316Gonca P. Soysal, Lakshman Krishnamurthi. Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis
317 -- 333Jason Shachat, Lijia Wei. Procuring Commodities: First-Price Sealed-Bid or English Auctions?
334 -- 350Raghuram Iyengar, Kamel Jedidi. A Conjoint Model of Quantity Discounts
351 -- 364Yuri Peers, Dennis Fok, Philip Hans Franses. Modeling Seasonality in New Product Diffusion

Volume 31, Issue 1

1 -- 3Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman. Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
4 -- 23Paulo Albuquerque, Bart J. Bronnenberg. Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
36 -- 51Sanjay Jain. Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision
52 -- 58Ram Rao, Brian Wansink, Sanjay Jain. Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain
59 -- 73Rik Pieters, Michel Wedel. Ad Gist: Ad Communication in a Single Eye Fixation
74 -- 95Hema Yoganarasimhan. Cloak or Flaunt? The Fashion Dilemma
96 -- 114Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada. Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
115 -- 137Sangwoo Shin, Sanjog Misra, Dan Horsky. Disentangling Preferences and Learning in Brand Choice Models
138 -- 156Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Johann Füller. Measuring Consumer Preferences Using Conjoint Poker
157 -- 171Rachel R. Chen, Eitan Gerstner, Yinghui (Catherine) Yang. Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation
172 -- 187Gangshu (George) Cai, Yue Dai, Sean X. Zhou. Exclusive Channels and Revenue Sharing in a Complementary Goods Market