Journal: Marketing Science

Volume 32, Issue 6

827 -- 859Timothy P. Derdenger, Vineet Kumar. The Dynamic Effects of Bundling as a Product Strategy
860 -- 891Hema Yoganarasimhan. The Value of Reputation in an Online Freelance Marketplace
892 -- 912Kenneth C. Wilbur, Linli Xu, David Kempe. Correcting Audience Externalities in Television Advertising
913 -- 938Andrew T. Ching, Tülin Erdem, Michael P. Keane. Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments
939 -- 959Zixia Cao, Alina Sorescu. Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products
960 -- 976Jae Young Lee, David R. Bell. Neighborhood Social Capital and Social Learning for Experience Attributes of Products
977 -- 997Jing Wang, Anocha Aribarg, Yves F. Atchadé. Modeling Choice Interdependence in a Social Network
998 -- 1008Amit Pazgal, David Soberman, Raphael Thomadsen. Profit-Increasing Consumer Exit

Volume 32, Issue 5

679 -- 698Doug J. Chung. The Dynamic Advertising Effect of Collegiate Athletics
699 -- 715Robert P. Rooderkerk, Harald J. van Heerde, Tammo H. A. Bijmolt. Optimizing Retail Assortments
716 -- 732Ofer Mintz, Imran S. Currim, Ivan Jeliazkov. Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
733 -- 752Wilfred Amaldoss, Chuan He. Pricing Prototypical Products
753 -- 767Michael Braun, Wendy W. Moe. Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories
768 -- 785Robert Ridlon, Jiwoong Shin. Favoring the Winner or Loser in Repeated Contests
786 -- 804Raghunath Singh Rao, Richard Schaefer. Conspicuous Consumption and Dynamic Pricing
805 -- 820Niladri B. Syam, Amit Pazgal. Co-Creation with Production Externalities
821 -- 823Yongquan Lan, Yanzhi Li, Zhongsheng Hua. Commentary - On "Equilibrium Returns Policies in the Presence of Supplier Competition"

Volume 32, Issue 4

533 -- 553Joachim Büschken, Thomas Otter, Greg M. Allenby. The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
554 -- 569Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky. Complementary Goods: Creating, Capturing, and Competing for Value
570 -- 590Eva Ascarza, Bruce G. S. Hardie. A Joint Model of Usage and Churn in Contractual Settings
591 -- 608Sherif Nasser, Danko Turcic, Chakravarthi Narasimhan. National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
609 -- 621Pedro M. Gardete. Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
622 -- 643Mehmet Gümüs, Saibal Ray, Shuya Yin. Returns Policies Between Channel Partners for Durable Products
644 -- 651Ron Berman, Zsolt Katona. The Role of Search Engine Optimization in Search Marketing
652 -- 668Zheyin (Jane) Gu, Yunchuan Liu. Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
669 -- 674Stefano Colombo. Product Differentiation and Collusion Sustainability When Collusion Is Costly

Volume 32, Issue 3

365 -- 367Preyas S. Desai. Marketing Science Contributors
368 -- 392Olivier Toubia, Andrew T. Stephen. Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
393 -- 410Chakravarthi Narasimhan, Özge Turut. Differentiate or Imitate? The Role of Context-Dependent Preferences
411 -- 430Liang Guo, Ganesh Iyer. Multilateral Bargaining and Downstream Competition
431 -- 453Tanjim Hossain, John Morgan. When Do Markets Tip? A Cognitive Hierarchy Approach
454 -- 470SangHak Lee, Jaehwan Kim, Greg M. Allenby. A Direct Utility Model for Asymmetric Complements
471 -- 487David A. Schweidel, George Knox. Incorporating Direct Marketing Activity into Latent Attrition Models
488 -- 509Richard A. Briesch, William R. Dillon, Edward J. Fox. Category Positioning and Store Choice: The Role of Destination Categories
510 -- 521Kilsun Kim, Dilip Chhajed, Yunchuan Liu. Can Commonality Relieve Cannibalization in Product Line Design?
522 -- 527Ram Bala, Pradeep Bhardwaj, Yuxin Chen. Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability

Volume 32, Issue 2

0 -- 0Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann. Erratum
191 -- 193Russell S. Winer. 2011-2012 Gary L. Lilien ISMS-MSI Practice Prize Competition - Special Section Introduction
194 -- 212V. Kumar, Vikram Bhaskaran, Rohan Mirchandani, Milap Shah. Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
213 -- 220Bernd Skiera, Nadia Abou Nabout. Practice Prize Paper - PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
221 -- 228Ashish Sinha, Anna Sahgal, Sharat K. Mathur. Practice Prize Paper - Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
229 -- 245Gary L. Lilien, John H. Roberts, Venkatesh Shankar. Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
246 -- 270Upender Subramanian, Jagmohan S. Raju, Z. John Zhang. Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
271 -- 293Kevin Y. C. Chung, Timothy P. Derdenger, Kannan Srinivasan. Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
294 -- 309Dmitri Kuksov, Ron Shachar, Kangkang Wang. Advertising and Consumers' Communications
310 -- 324Chen Lin, Sriram Venkataraman, Sandy D. Jap. Media Multiplexing Behavior: Implications for Targeting and Media Planning
325 -- 341Julio J. Rotemberg. Expected Firm Altruism, Quality Provision, and Brand Extensions
342 -- 355Elie Ofek, Özge Turut. Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Volume 32, Issue 1

1 -- 3Preyas S. Desai. Marketing Science Replication and Disclosure Policy
4 -- 7Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin. Marketing Science: A Strategic Review
8 -- 18Carl F. Mela, Jason Roos, Yiting Deng. Invited Paper - A Keyword History of Marketing Science
19 -- 35Brett R. Gordon, Wesley R. Hartmann. Advertising Effects in Presidential Elections
36 -- 50Yuxin Chen, Tony Haitao Cui. The Benefit of Uniform Price for Branded Variants
51 -- 69Dmitri Kuksov, Kangkang Wang. A Model of the "It" Products in Fashion
70 -- 88Alok R. Saboo, Rajdeep Grewal. Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
89 -- 110Stefan Stremersch, Vardit Landsman, Sriram Venkataraman. The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
111 -- 126Adib Bagh, Hemant K. Bhargava. How to Price Discriminate When Tariff Size Matters
127 -- 152Csilla Horváth, Dennis Fok. Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
153 -- 169Yi Zhao, Sha Yang, Vishal Narayan, Ying Zhao. Modeling Consumer Learning from Online Product Reviews
170 -- 185Stephan Wachtel, Thomas Otter. Successive Sample Selection and Its Relevance for Management Decisions