| 1 | -- | 3 | Preyas S. Desai. Marketing Science Replication and Disclosure Policy |
| 4 | -- | 7 | Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin. Marketing Science: A Strategic Review |
| 8 | -- | 18 | Carl F. Mela, Jason Roos, Yiting Deng. Invited Paper - A Keyword History of Marketing Science |
| 19 | -- | 35 | Brett R. Gordon, Wesley R. Hartmann. Advertising Effects in Presidential Elections |
| 36 | -- | 50 | Yuxin Chen, Tony Haitao Cui. The Benefit of Uniform Price for Branded Variants |
| 51 | -- | 69 | Dmitri Kuksov, Kangkang Wang. A Model of the "It" Products in Fashion |
| 70 | -- | 88 | Alok R. Saboo, Rajdeep Grewal. Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings |
| 89 | -- | 110 | Stefan Stremersch, Vardit Landsman, Sriram Venkataraman. The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space |
| 111 | -- | 126 | Adib Bagh, Hemant K. Bhargava. How to Price Discriminate When Tariff Size Matters |
| 127 | -- | 152 | Csilla Horváth, Dennis Fok. Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions |
| 153 | -- | 169 | Yi Zhao, Sha Yang, Vishal Narayan, Ying Zhao. Modeling Consumer Learning from Online Product Reviews |
| 170 | -- | 185 | Stephan Wachtel, Thomas Otter. Successive Sample Selection and Its Relevance for Management Decisions |