| 779 | -- | 786 | B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford. Marketing Science Over Its History |
| 787 | -- | 788 | P. K. Kannan. 2013-2014 Gary L. Lilien ISMS-MSI Practice Prize Competition |
| 789 | -- | 803 | Martin Natter, Ana-Marija Ozimec, Ju-Young Kim. Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites |
| 804 | -- | 814 | V. Kumar, Amalesh Sharma, Naveen Donthu, Carey Rountree. Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium |
| 815 | -- | 824 | Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan. Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia |
| 825 | -- | 842 | Vishal Narayan, Vithala R. Rao, K. Sudhir. Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India |
| 843 | -- | 863 | Nitin Mehta. A Flexible Yet Globally Regular Multigood Demand System |
| 864 | -- | 881 | Benjamin R. Handel, Kanishka Misra. Robust New Product Pricing |
| 882 | -- | 896 | Woochoel Shin. Keyword Search Advertising and Limited Budgets |
| 897 | -- | 905 | Shijie Lu, Yi Zhu, Anthony J. Dukes. Position Auctions with Budget Constraints: Implications for Advertisers and Publishers |
| 906 | -- | 921 | Chunhua Wu. Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis |