Journal: Marketing Science

Volume 34, Issue 6

779 -- 786B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford. Marketing Science Over Its History
787 -- 788P. K. Kannan. 2013-2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
789 -- 803Martin Natter, Ana-Marija Ozimec, Ju-Young Kim. Practice Prize Winner - ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites
804 -- 814V. Kumar, Amalesh Sharma, Naveen Donthu, Carey Rountree. Practice Prize Paper - Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
815 -- 824Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan. Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
825 -- 842Vishal Narayan, Vithala R. Rao, K. Sudhir. Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India
843 -- 863Nitin Mehta. A Flexible Yet Globally Regular Multigood Demand System
864 -- 881Benjamin R. Handel, Kanishka Misra. Robust New Product Pricing
882 -- 896Woochoel Shin. Keyword Search Advertising and Limited Budgets
897 -- 905Shijie Lu, Yi Zhu, Anthony J. Dukes. Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
906 -- 921Chunhua Wu. Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis

Volume 34, Issue 5

627 -- 645Liye Ma, Baohong Sun, Sunder Kekre. The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter
646 -- 668Yacheng Sun, Shibo Li, Baohong Sun. An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination
669 -- 688Alexander Bleier, Maik Eisenbeiss. Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
689 -- 701Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao. Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels
702 -- 721Guofang Huang, Ahmed Khwaja, K. Sudhir. Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management
722 -- 738Jian Ni, Kannan Srinivasan. Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel
739 -- 754Chunhua Wu, Hai Che, Tat Y. Chan, Xianghua Lu. The Economic Value of Online Reviews
755 -- 774Terrence August, Duy Dao, Hyoduk Shin. Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies

Volume 34, Issue 4

473 -- 479Laxman Narasimhan, Kannan Srinivasan, K. Sudhir. Editorial - Marketing Science in Emerging Markets
480 -- 499Grant Miller, A. Mushfiq Mobarak. Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh
500 -- 521K. Sudhir, Debabrata Talukdar. The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption
522 -- 538Yi Qian, Qiang Gong, Yuxin Chen. Untangling Searchable and Experiential Quality Responses to Counterfeits
539 -- 554Kaifu Zhang. Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?
555 -- 572Niket Jindal, Leigh McAlister. The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk
573 -- 589Jurui Zhang, Yong Liu, Yubo Chen. Social Learning in Networks of Friends versus Strangers
590 -- 605Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair. Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence
606 -- 623Tat Y. Chan, Young-Hoon Park. Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising

Volume 34, Issue 3

309 -- 310Preyas S. Desai. Marketing Science Contributions
311 -- 330Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur. Television Advertising and Online Shopping
331 -- 345Ming Hu, Xi Li, Mengze Shi. Product and Pricing Decisions in Crowdfunding
346 -- 366Qing Liu, Yihui (Elina) Tang. Construction of Heterogeneous Conjoint Choice Designs: A New Approach
367 -- 387Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah. Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
388 -- 407Sridhar Narayanan, Kirthi Kalyanam. Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach
408 -- 429Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee. Social Contagion in New Product Trial and Repeat
430 -- 451Anita Rao. Online Content Pricing: Purchase and Rental Markets
452 -- 470Brett R. Gordon, Baohong Sun. A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes

Volume 34, Issue 2

179 -- 194Hee Mok Park, Puneet Manchanda. When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior
195 -- 208Yao Zhang, Eric T. Bradlow, Dylan S. Small. Predicting Customer Value Using Clumpiness: From RFM to RFMC
218 -- 234Sridhar Balasubramanian, Shantanu Bhattacharya, Vish V. Krishnan. Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms
235 -- 249Martin Spann, Marc Fischer, Gerard J. Tellis. Skimming or Penetration? Strategic Dynamic Pricing for New Products
250 -- 268Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, Robert W. Palmatier. Effect of Customer-Centric Structure on Long-Term Financial Performance
269 -- 280Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz. Managing Blood Donations with Marketing
281 -- 296Catherine E. Tucker. The Reach and Persuasiveness of Viral Video Ads
297 -- 299Martin Spann, Robert Zeithammer, Gerald Häubl. Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert Zeithammer, and Gerald Häubl

Volume 34, Issue 1

1 -- 19Song Lin, Juanjuan Zhang, John R. Hauser. Learning from Experience, Simply
20 -- 38Mitsukuni Nishida. Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa
39 -- 58Pranav Jindal. Risk Preferences and Demand Drivers of Extended Warranties
59 -- 77Vibhanshu Abhishek, Kartik Hosanagar, Peter S. Fader. Aggregation Bias in Sponsored Search Data: The Curse and the Cure
78 -- 97Scott K. Shriver. Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol
98 -- 115Gaia Rubera. Design Innovativeness and Product Sales' Evolution
116 -- 133Arun Gopalakrishnan, Raghuram Iyengar, Robert J. Meyer. Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs
134 -- 143Michel Wedel, Rik Pieters. The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
144 -- 159Qiang Liu, Thomas J. Steenburgh, Sachin Gupta. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
160 -- 175Alberto Sa Vinhas, Jan B. Heide. Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective