Journal: Marketing Science

Volume 35, Issue 6

831 -- 848Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani. Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
849 -- 869K. Sudhir, Subroto Roy, Mathew Cherian. Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
870 -- 893Junhong Chu, Puneet Manchanda. Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
894 -- 914Chang Hee Park, Young-Hoon Park. Investigating Purchase Conversion by Uncovering Online Visit Patterns
915 -- 933Eelco Kappe, Stefan Stremersch. Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
934 -- 952Vithala R. Rao, Yu Yu, Nita Umashankar. Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
953 -- 975Joachim B├╝schken, Greg M. Allenby. Sentence-Based Text Analysis for Customer Reviews
976 -- 994Fred M. Feinberg, Linda Court Salisbury, Yuanping Ying. When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research

Volume 35, Issue 5

693 -- 712Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela. Zooming In on Choice: How Do Consumers Search for Cameras Online?
713 -- 726Nino Hardt, Alex Varbanov, Greg M. Allenby. Monetizing Ratings Data for Product Research
727 -- 742Ganesh Iyer, David A. Soberman. Social Responsibility and Product Innovation
743 -- 755C. Jeffrey Cai, Jagmohan S. Raju. Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
756 -- 778Kinshuk Jerath, S. Sajeesh, Z. John Zhang. A Model of Unorganized and Organized Retailing in Emerging Economies
779 -- 799Michael Platzer, Thomas Reutterer. Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
800 -- 809Baojun Jiang, Lin Tian, Yifan Xu, Fuqiang Zhang. To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel
810 -- 826Bram Foubert, Els Gijsbrechts. Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption

Volume 35, Issue 4

539 -- 564Ayelet Israeli, Eric T. Anderson, Anne T. Coughlan. Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
565 -- 575Yanwen Wang, Michael Lewis 0004, Cynthia Cryder, Jim Sprigg. Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment
576 -- 587Rosa-Branca Esteves, Joana Resende. Competitive Targeted Advertising with Price Discrimination
588 -- 604O. Cem Ozturk, Sriram Venkataraman, Pradeep K. Chintagunta. Price Reactions to Rivals' Local Channel Exits
605 -- 618Fernando Branco, Monic Sun, J. Miguel Villas-Boas. Too Much Information? Information Provision and Search Costs
619 -- 639Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson, Duncan Simester. Decision Stages and Asymmetries in Regular Retail Price Pass-Through
640 -- 655Benny Mantin, Eran Rubin. Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry
656 -- 675Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal. Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings
676 -- 689Olivier Rubel, Ashutosh Prasad. Dynamic Incentives in Sales Force Compensation

Volume 35, Issue 3

341 -- 342Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser. Editorial - Marketing Science and Big Data
343 -- 362Aron Culotta, Jennifer Cutler. Mining Brand Perceptions from Twitter Social Networks
363 -- 388Xiao Liu, Param Vir Singh, Kannan Srinivasan. A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
389 -- 404Bruno J. D. Jacobs, Bas Donkers, Dennis Fok. Model-Based Purchase Predictions for Large Assortments
405 -- 426Michael Trusov, Liye Ma, Zainab Jamal. Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
427 -- 444Michael Braun, Paul Damien. Scalable Rejection Sampling for Bayesian Hierarchical Models
445 -- 464Dongling Huang, Lan Luo. Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning
465 -- 483Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores. Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
484 -- 510Shasha Lu, Li Xiao, Min Ding. A Video-Based Automated Recommender (VAR) System for Garments
511 -- 534Daniel M. Ringel, Bernd Skiera. Visualizing Asymmetric Competition Among More Than 1, 000 Products Using Big Search Data

Volume 35, Issue 2

201 -- 217Elisa Montaguti, Scott A. Neslin, Sara Valentini. Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
218 -- 233Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
234 -- 258Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas. Credit Scoring with Social Network Data
259 -- 274Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi. Keyword Management Costs and "Broad Match" in Sponsored Search Advertising
275 -- 283Xiaojing Dong, Pradeep K. Chintagunta. Satisfaction Spillovers Across Categories
284 -- 303Dae-Yong Ahn, Jason A. Duan, Carl F. Mela. Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
304 -- 318Maxim Sinitsyn. Managing Price Promotions Within a Product Line
319 -- 334John R. Howell, SangHak Lee, Greg M. Allenby. Price Promotions in Choice Models

Volume 35, Issue 1

1 -- 9K. Sudhir. Editorial - The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production
10 -- 26Romana Khan, Kanishka Misra, Vishal Singh. Will a Fat Tax Work?
27 -- 54Hema Yoganarasimhan. Estimation of Beauty Contest Auctions
55 -- 72Yanwen Wang, Michael Lewis 0004, Vishal Singh. The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes
73 -- 92A. Yesim Orhun, Sriram Venkataraman, Pradeep K. Chintagunta. Impact of Competition on Product Decisions: Movie Choices of Exhibitors
93 -- 112Preyas S. Desai, Devavrat Purohit, Bo Zhou. The Strategic Role of Exchange Promotions
113 -- 127Bing Jing. Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition
128 -- 141Yogesh V. Joshi, David J. Reibstein, Z. John Zhang. Turf Wars: Product Line Strategies in Competitive Markets
142 -- 157Mitchell J. Lovett, Richard Staelin. The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
158 -- 181Andrew T. Ching, Robert Clark, Ignatius Horstmann, Hyunwoo Lim. The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
182 -- 197Stephen L. France, Sanjoy Ghose. An Analysis and Visualization Methodology for Identifying and Testing Market Structure