Journal: Marketing Science

Volume 41, Issue 2

211 -- 229Kanishka Misra, Vishal Singh, Qianyun (Poppy) Zhang. Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus Response: Evidence from the CARES Act
230 -- 242Andrey Simonov, Szymon Sacher, Jean-Pierre Dubé, Shirsho Biswas. Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social Distancing During the COVID-19 Pandemic
243 -- 270Jorge Ale Chilet, Sarah Moshary. Beyond Consumer Switching: Supply Responses to Food Packaging and Advertising Regulations
271 -- 293Brett Hollenbeck, Renato Zaterka Giroldo. Winning Big: Scale and Success in Retail Entrepreneurship
294 -- 314Avery M. Haviv. Consumer Search, Price Promotions, and Counter-Cyclic Pricing
315 -- 335Sylvia Hristakeva. Determinants of Channel Profitability: Retailers' Control over Product Selections as Contracting Leverage
336 -- 360Yi Qian, Hui Xie. Simplifying Bias Correction for Selective Sampling: A Unified Distribution-Free Approach to Handling Endogenously Selected Samples
361 -- 379Botao Yang, Sha Yang, Shantanu Dutta 0001. Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
380 -- 400Sreya Kolay, Rajeev K. Tyagi. Optimal Bundling of Events
401 -- 425Ryan Dew, Asim Ansari, Olivier Toubia. Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design

Volume 41, Issue 1

1 -- 6Olivier Toubia. Marketing Science?
7 -- 18Vilma Todri. Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior
19 -- 32Jaeung Sim, Daegon Cho, Youngdeok Hwang, Rahul Telang. Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption
33 -- 50Jessica Fong, Megan Hunter. Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance
51 -- 72Ganesh Iyer, Zemin (Zachary) Zhong. Pushing Notifications as Dynamic Information Design
73 -- 92Behnaz Bojd, Hema Yoganarasimhan. Star-Cursed Lovers: Role of Popularity Information in Online Dating
93 -- 114Yufeng Huang. Tied Goods and Consumer Switching Costs
115 -- 138Fei Long, Kinshuk Jerath, Miklos Sarvary. Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising
139 -- 165Alina Ferecatu, Arnaud De Bruyn. Understanding Managers' Trade-Offs Between Exploration and Exploitation
166 -- 187Yuxin Chen, Qihong Liu. Signaling Through Advertising When an Ad Can Be Blocked
188 -- 207Christof Naumzik, Stefan Feuerriegel, Markus Weinmann. I Will Survive: Predicting Business Failures from Customer Ratings