Purchase Intentions on Social Media as Predictors of Consumer Spending

Viktor Pekar 0001. Purchase Intentions on Social Media as Predictors of Consumer Spending. In Munmun De Choudhury, Rumi Chunara, Aron Culotta, Brooke Foucault Welles, editors, Proceedings of the Fourteenth International AAAI Conference on Web and Social Media, ICWSM 2020, Held Virtually, Original Venue: Atlanta, Georgia, USA, June 8-11, 2020. pages 545-556, AAAI Press, 2020. [doi]

Abstract

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