Luciana Oliveira 0001, Álvaro Figueira. Measuring the return on communication investments on social media: The case of the higher education sector. In Jana Diesner, Elena Ferrari, Guandong Xu, editors, Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining 2017, Sydney, Australia, July 31 - August 03, 2017. pages 1140-1143, ACM, 2017. [doi]
Abstract is missing.