The evolution of advergames development: A study in the Netherlands

Floor Aarnoutse, Linda Peursum, Fabiano Dalpiaz. The evolution of advergames development: A study in the Netherlands. In Bill Kapralos, Nahum D. Gershon, Elena G. Bertozzi, Jim R. Parker, editors, 2014 IEEE Games Media Entertainment, GEM 2014, Toronto, ON, Canada, October 22-24, 2014. pages 1-8, IEEE, 2014. [doi]

Abstract

Abstract is missing.