Personalizing Persuasive Technologies: Do Gender and Age Affect Susceptibility to Persuasive Strategies?

Aisha Muhammad Abdullahi, Rita Orji, Kiemute Oyibo. Personalizing Persuasive Technologies: Do Gender and Age Affect Susceptibility to Persuasive Strategies?. In Tanja Mitrovic, Jie Zhang 0002, Li Chen 0009, David Chin, editors, Adjunct Publication of the 26th Conference on User Modeling, Adaptation and Personalization, UMAP 2018, Singapore, July 08-11, 2018. pages 329-334, ACM, 2018. [doi]

Abstract

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