Cross channel optimized marketing by reinforcement learning

Naoki Abe, Naval K. Verma, Chidanand Apté, Robert Schroko. Cross channel optimized marketing by reinforcement learning. In Won Kim, Ron Kohavi, Johannes Gehrke, William DuMouchel, editors, Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Seattle, Washington, USA, August 22-25, 2004. pages 767-772, ACM, 2004. [doi]

Abstract

Abstract is missing.