Effect of Shopping Value on the Susceptibility of E-Commerce Shoppers to Persuasive Strategies and the Role of Gender

Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva. Effect of Shopping Value on the Susceptibility of E-Commerce Shoppers to Persuasive Strategies and the Role of Gender. In Harri Oinas-Kukkonen, Khin Than Win, Evangelos Karapanos, Pasi Karppinen, Eleni A. Kyza, editors, Persuasive Technology: Development of Persuasive and Behavior Change Support Systems - 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9-11, 2019, Proceedings. Volume 11433 of Lecture Notes in Computer Science, pages 270-282, Springer, 2019. [doi]

Abstract

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