Shopping Motivation and the Influence of Perceived Product Quality and Relative Price in E-commerce

Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva. Shopping Motivation and the Influence of Perceived Product Quality and Relative Price in E-commerce. In George Angelos Papadopoulos, George Samaras, Stephan Weibelzahl, Dietmar Jannach, Olga C. Santos, editors, Adjunct Publication of the 27th Conference on User Modeling, Adaptation and Personalization, UMAP 2019, Larnaca, Cyprus, June 09-12, 2019. pages 145-152, ACM, 2019. [doi]

Abstract

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