Ifeoma Adaji, Julita Vassileva. Evaluating Personalization and Persuasion in E-Commerce. In Rita Orji, Michaela Reisinger, Marc Busch, Arie Dijkstra, Agnis Stibe, Manfred Tscheligi, editors, Proceedings of the International Workshop on Personalization in Persuasive Technology co-located with the 11th International Conference on Persuasive Technology (PT 2016), Salzburg, Austria, April 5th, 2016. Volume 1582 of CEUR Workshop Proceedings, pages 107-113, CEUR-WS.org, 2016. [doi]