Ifeoma Adaji, Julita Vassileva. Evaluating Personalization and Persuasion in E-Commerce. In Rita Orji, Michaela Reisinger, Marc Busch, Arie Dijkstra, Agnis Stibe, Manfred Tscheligi, editors, Proceedings of the International Workshop on Personalization in Persuasive Technology co-located with the 11th International Conference on Persuasive Technology (PT 2016), Salzburg, Austria, April 5th, 2016. Volume 1582 of CEUR Workshop Proceedings, pages 107-113, CEUR-WS.org, 2016. [doi]
@inproceedings{AdajiV16a,
title = {Evaluating Personalization and Persuasion in E-Commerce},
author = {Ifeoma Adaji and Julita Vassileva},
year = {2016},
url = {http://ceur-ws.org/Vol-1582/8Adaji.pdf},
researchr = {https://researchr.org/publication/AdajiV16a},
cites = {0},
citedby = {0},
pages = {107-113},
booktitle = {Proceedings of the International Workshop on Personalization in Persuasive Technology co-located with the 11th International Conference on Persuasive Technology (PT 2016), Salzburg, Austria, April 5th, 2016},
editor = {Rita Orji and Michaela Reisinger and Marc Busch and Arie Dijkstra and Agnis Stibe and Manfred Tscheligi},
volume = {1582},
series = {CEUR Workshop Proceedings},
publisher = {CEUR-WS.org},
}