Sugandha Aggarwal, Yogender Singh, Anshu Gupta, P. C. Jha. Promotional Resource Allocation for a Product Incorporating Segment Specific and Spectrum Effect of Promotion. In Jagdish Chand Bansal, Pramod Kumar Singh, Kusum Deep, Millie Pant, Atulya Nagar, editors, Proceedings of Seventh International Conference on Bio-Inspired Computing: Theories and Applications (BIC-TA 2012) - Volume 2. Volume 202 of Advances in Intelligent Systems and Computing, pages 429-442, Springer, 2012. [doi]
Abstract is missing.