Understanding the Atmospheric Cues Effects on Consumer Emotions: A Case Study on Lazada Malaysia

Saliza Aksah, Jamaliah Taslim, Maslina Abdul Aziz, Paezah Hamzah, Norehan Abdul Manaf, Zan Azma Nasruddin. Understanding the Atmospheric Cues Effects on Consumer Emotions: A Case Study on Lazada Malaysia. In Halimah Badioze Zaman, Peter Robinson, Alan F. Smeaton, Timothy K. Shih, Sergio A. Velastin, Tada Terutoshi, Azizah Jaafar, Nazlena Mohamad Ali, editors, Advances in Visual Informatics - 5th International Visual Informatics Conference, IVIC 2017, Bangi, Malaysia, November 28-30, 2017, Proceedings. Volume 10645 of Lecture Notes in Computer Science, pages 423-432, Springer, 2017. [doi]

Abstract

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