The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites

Khalid Al-Diri, Dave Hobbs, Rami Qahwaji. The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites. IJEBR, 4(4):58-78, 2008. [doi]

Abstract

Abstract is missing.