"Why Would You Buy from a Stranger?" Understanding Saudi Citizens' Motivations and Challenges in Social Commerce

Aisha Ahmed AlArfaj, Ellis Solaiman, Lindsay Marshall. "Why Would You Buy from a Stranger?" Understanding Saudi Citizens' Motivations and Challenges in Social Commerce. In David Lamas, Fernando Loizides, Lennart E. Nacke, Helen Petrie, Marco Winckler, Panayiotis Zaphiris, editors, Human-Computer Interaction - INTERACT 2019 - 17th IFIP TC 13 International Conference, Paphos, Cyprus, September 2-6, 2019, Proceedings, Part II. Volume 11747 of Lecture Notes in Computer Science, pages 711-732, Springer, 2019. [doi]

Abstract

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