The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy

Hadeel Bahjat Al-Haddad, Amjad H. Al-Amad, Sami Alsmadi, Khaled Hailat, Mohammad Hasan Galib, Fadi Herzallah. The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy. JECO, 22:1-24, 2024. [doi]

Abstract

Abstract is missing.