The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy

Hadeel Bahjat Al-Haddad, Amjad H. Al-Amad, Sami Alsmadi, Khaled Hailat, Mohammad Hasan Galib, Fadi Herzallah. The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy. JECO, 22:1-24, 2024. [doi]

Authors

Hadeel Bahjat Al-Haddad

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Amjad H. Al-Amad

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Sami Alsmadi

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Khaled Hailat

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Mohammad Hasan Galib

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Fadi Herzallah

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