Hadeel Bahjat Al-Haddad, Amjad H. Al-Amad, Sami Alsmadi, Khaled Hailat, Mohammad Hasan Galib, Fadi Herzallah. The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy. JECO, 22:1-24, 2024. [doi]
@article{AlHaddadAAHGH24,
title = {The Effect of Brand Heritage on Social Commerce Site Privacy Risk, Brand Equity, and Brand Advocacy},
author = {Hadeel Bahjat Al-Haddad and Amjad H. Al-Amad and Sami Alsmadi and Khaled Hailat and Mohammad Hasan Galib and Fadi Herzallah},
year = {2024},
doi = {10.4018/jeco.349941},
url = {https://doi.org/10.4018/jeco.349941},
researchr = {https://researchr.org/publication/AlHaddadAAHGH24},
cites = {0},
citedby = {0},
journal = {JECO},
volume = {22},
pages = {1-24},
}