Objects, Metrics and Practices: An Inquiry into the Programmatic Advertising Ecosystem

Cristina Alaimo, Jannis Kallinikos. Objects, Metrics and Practices: An Inquiry into the Programmatic Advertising Ecosystem. In Ulrike Schultze, Margunn Aanestad, Magnus Mähring, Carsten S. Østerlund, Kai Riemer, editors, Living with Monsters? Social Implications of Algorithmic Phenomena, Hybrid Agency, and the Performativity of Technology - IFIP WG 8.2 Working Conference on the Interaction of Information Systems and the Organization, IS&O 2018, San Francisco, CA, USA, December 11-12, 2018, Proceedings. Volume 543 of IFIP Advances in Information and Communication Technology, pages 110-123, Springer, 2018. [doi]

Abstract

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