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Prototypical Implementation of an Intermediary Platform for Context-Sensitive Mobile Marketing Applications

Andreas Albers, Christian Kahl. Prototypical Implementation of an Intermediary Platform for Context-Sensitive Mobile Marketing Applications. In Izak Benbasat, Ali R. Montazemi, editors, Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, AMCIS 2008, Toronto, Ontario, Canada, August 14-17, 2008. pages 159, Association for Information Systems, 2008. [doi]

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