Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness

Muna M. Alhammad, Stephen R. Gulliver. Persuasive Technology and Users Acceptance of E-commerce: Users Perceptions of Website Persuasiveness. JECO, 12(2):1-13, 2014. [doi]

Authors

Muna M. Alhammad

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Stephen R. Gulliver

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