Mostafa Alwash, Bastin Tony Roy Savarimuthu, Mathew Parackal. Identifying and Classifying Value Propositions in Brand Tweets - a Study of Top-10 coffee Brands. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 168, 2016. [doi]
Abstract is missing.