Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: the Case of Instagram in Indonesia

Dinna Amelina, Yu-Qian Zhu. Investigating Effectiveness of Source Credibility Elements on Social Commerce Endorsement: the Case of Instagram in Indonesia. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 232, 2016. [doi]

Abstract

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